Lev MikulitskiNov 28, 20191 minCo-creation in MedTech and Healthcare, not if, but how...Innovating the right product for the right audience is foundational to MedTech and Healthcare innovation, and tapping into the many voice...
Lev MikulitskiNov 19, 20191 minBranding in MedTech?! Not a luxury. A necessity!The word “innovation” gets a great deal of lip service in MedTech and HealthCare and for the right reason. Innovation can drive growth, b...
Lev MikulitskiNov 11, 20191 minRe-think your target market!Market selection, is the foundation of all commercialization and marketing based decisions. Targeting is important because commercial suc...
Lev MikulitskiNov 10, 20191 minBeing first mover guarantees nothing.Timing is everything, and when it comes to "timing strategies", many Health Care and MedTech innovators default to, “I’m going to market w...
Lev MikulitskiNov 10, 20191 minIf you don't have a strategy, you're part of someone else's strategy.It's an old Alvin Toffler's quote, and he is right. Managing the Strategy Development Process Is Essential for Commercial Success The day...
Lev MikulitskiNov 10, 20191 minThe Difference Between Launching and Commercializing a MedTech Innovation!Many people use the terms “launch” and “commercialize” interchangeably, but they’re different functions of the innovation process. Many n...
