Co-creation in MedTech and Healthcare, not if, but how...
Innovating the right product for the right audience is foundational to MedTech and Healthcare innovation, and tapping into the many voices of buyers (partners, distributors, clinics etc.) and users (physicians, patients etc.) early in the commercialization process is vital for success. Patients, physicians, nurses, administrators, etc. often offer hidden insights, inspire new ideas, bring innovators back to reality, and help position innovations for commercial success. They a