Channel Strategy and Development
Companies who wish to accelerate their growth within global markets must develop
an accurate channels strategy, that ensures long-term commitment. The channels approach has several building blocks, that together ensure a competitive strategy as well as distinct segregation of the distribution approach, including Defining, Designing and Developing Distribution Channels, Managing Distribution Channels, Operating and Training Partners and Building Marketing Infrastructures
Channel Engagement Wheel
Our Services & Solutions
Initial Partners Sourcing
Initial recruitment process of around 10 partners/distributors within a defined destination market, and according to the desirable profile. Partners who are interested in the product and/or service offerings of company and strive towards engaging directly with the company.
Creating a comprehensive channels strategy, in line with the company’s assets and business growth, defining the channels types for the market, value chain, desired partner profile, and loyalty program model.
Partner recruitment in accordance with the company's strategy, a process which involves analyzing the company's service and value proposition, competition among the target markets, examination of potential GEO territories and specific market segments.
Management & Enablement
Creating a management methodology tailored to the company, industry and channel in which it operates, while implementing the relevant tools, including: Creation and implementation of loyalty mechanisms, marketing communications automation, and partner certification tools.
Creating marketing and sales tools to empower the partners' sales resources in a way fitting with the company's strategy and collaborative activities with the partners, and in accordance with the principles of resource sharing (FDM) and the CO-OP program.
Creating an effective marketing plan for the company to strengthen partners relationships and distribution channels in a way which would generate sympathy and preference towards the company, as well as a long-term commitment and desire for continuous work towards achieving the company’s goals.